Philadelphia
Marketing and web design in Brewerytown
Brewerytown takes its name from the brewing industry that occupied it in the nineteenth century, and the large industrial buildings from that period are still the neighborhood's defining structures, many now converted to apartments, studios and commercial space.
Covering Brewerytown and the ZIP code 19121.
About Brewerytown
Girard Avenue is the commercial spine, and the neighborhood sits directly against Fairmount Park, which gives it an unusual amount of open space for a dense part of North Philadelphia. Sustained renovation and infill construction over the past two decades have brought new housing alongside long-standing rows, and the resident mix reflects both.
The commercial reality is a corridor still in the middle of changing. Some blocks have a full run of active storefronts and others do not, which means a business here is often working to establish that its stretch of Girard is worth traveling to at all, a harder job than being chosen on an already-busy corridor.
What is different about Brewerytown
- Converted industrial buildings need different work
- Large former brewery and factory structures converted to residential and commercial use have mechanical, envelope and build-out requirements that neither new construction nor rowhomes present. That is specialist work, and the owners know to look for specialists.
- An uneven corridor is a harder sell
- Where active storefronts are interspersed with vacancies, a business cannot rely on walk-in traffic the way it could on a continuous strip. It has to give people a reason to come to its specific block, which puts more weight on the profile, the photography and the reviews.
- Park frontage is a real amenity
- Direct adjacency to Fairmount Park brings recreational traffic and supports categories that benefit from it. It is a genuine locational advantage and most businesses here never mention it anywhere a customer would see.
The work in Brewerytown
On an uneven corridor a business cannot rely on walk-in traffic, so it has to give people a reason to come to its specific block, which puts the weight on the profile, the photography and the reviews rather than on frontage. The converted industrial buildings are a specialist opportunity worth naming, since their mechanical and envelope needs are unlike both new construction and rowhomes. And park frontage is a genuine amenity almost nobody mentions anywhere a customer will see it.
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