Paid Advertising
Ad spend measured in booked jobs, not clicks.
Google, Meta, Instagram, and TikTok ads built, managed, and tracked to real work.
Who this is for
If a few of these sound familiar, this is where to start.
This is for you if
- Businesses that need qualified calls now
- Owners who want spend measured in booked jobs
- Teams ready to take on more work
Signs it's time
- The phone is too quiet, or rings with the wrong jobs
- Spending on ads with nothing to show for what they booked
- Not showing up where ready-to-buy customers look
- No tracking from ad spend to actual jobs
The path an ad dollar takes
We measure the whole path, not just the click, so budget moves toward the ads that end in booked work.
What OBM does, and what you get
We build and run the campaigns; you approve the direction.
- Account build or cleanup on Google, Meta and Instagram, and TikTok
- Keyword and negative-keyword management
- Ad copy and creative direction
- Call and form tracking tied to booked jobs
- Budget management and a monthly return report
Ad spend goes on your card, in your accounts. You always know what the ads cost, because you're the one paying for them.
What we need, how it works, and how we measure success
What we need
- Ad account access, or permission to create them
- The services, areas, and jobs you most want
- A way to answer leads quickly
How it works
- First. Build or clean up the accounts, wire up tracking.
- Launch. Campaigns go live; the first weeks gather data.
- Ongoing. Optimize toward booked jobs, report monthly.
Timeline comes in your written scope.
How we measure
- Booked jobs and revenue from ads
- Cost per booked job
- Wasted spend cut over time
Questions we hear
What budget do I need to start?
There is no hard minimum; a sensible starting point is around $500 a month in ad spend. We prove what works against booked jobs and scale only what pays.
Google, Meta, or TikTok, which fits my business?
Google catches people already searching; Meta, Instagram, and TikTok reach the right local audience before they search. We recommend the mix from your business, not what is trendy.
Who pays the ad spend, and who owns the accounts?
Your money and your accounts, always: spend goes on your own card, separate from our fee, and the Google, Meta, and TikTok accounts are yours, managed through agency partner access. If we ever part ways, you keep the accounts, the history, and the data.
How do you track that ads produce jobs, not just clicks?
Call and form tracking ties every lead to the ad that produced it. The monthly report shows booked jobs and cost per job.
What if the ads are not working?
We watch cost per booked job and change or cut what is not paying. If ads are the wrong move entirely, we say so.
Do you require a long contract?
No, we work month to month. We earn the next month by being worth it.
Pairs well with SEO & Local Search. Show up in the map and local results when nearby customers are searching.
Every ad dollar should have a job to do.
We get back to you within 24 hours, by email or a call. No obligation.