Ad spend measured in booked jobs, not clicks.

There is no hard minimum, but around $500 a month in ad spend is a sensible starting point for most local businesses. Below that the account struggles to gather enough information to tell what is working from what is noise, so you end up paying for data rather than jobs. We prove what works against booked jobs first and scale only the parts that pay.

Google catches people who already know they have a problem and are actively looking for someone to fix it, which is why it usually carries urgent trade work. Meta, Instagram, and TikTok reach the right local audience before they start searching, which suits work people choose rather than need immediately. The mix depends on what you sell and how people decide to buy it, not on which platform is being talked about this year.

Your money and your accounts, always. Ad spend goes on your own card, separate from our fee, so you can see exactly what the ads cost without taking our word for it. The Google, Meta, and TikTok accounts stay in your name and we run them through the access an agency is granted. If we ever part ways, you keep the accounts, the history, and the data.

Faster than search work, because you are buying visibility rather than building it. Once tracking is wired up and campaigns are live, the phone can ring. The first stretch is worth treating as information-gathering rather than performance, though: early spend is buying you the data on which searches and which areas actually convert, and the account gets sharper as that comes in.

Call and form tracking connects each lead back to the ad and the search term that produced it, so the report is about work rather than traffic. What you get monthly is booked jobs and cost per booked job. Clicks and impressions are in there too, but they are diagnostics, not the scoreboard.

Often no, and we will say so. Ads send people to a page, and if that page is slow or gives them no clear way to get in touch, you are paying full price for a click and then losing it. Sometimes the right sequence is fixing the page first. Sometimes the site is fine for a focused campaign and can be dealt with later. It depends on what is actually broken.

We watch cost per booked job and change or cut whatever is not paying its way, which is normal management rather than a rescue operation. If the problem turns out to sit outside the ads, in the follow-up, the pricing, or the capacity to take the work, we tell you that instead of quietly spending more. And if ads are the wrong move for your business entirely, we would rather say so than take the budget.

No, we work month to month. We earn the next month by being worth it. Anything set up in your name stays yours, so nothing holds you in place except the work being worth what you pay for it.