Google Ads API Use

Opportunity Business Marketing runs a small internal tool that connects to the Google Ads API. This page explains what it does and who uses it.

What the tool does

It connects to the Google Ads accounts we manage for our clients and does two things. First, it pulls reporting, so spend, leads, and cost per lead sit in one place instead of five separate logins. Second, it applies routine account upkeep in those same accounts — budget and bid adjustments, negative keywords, and pausing what isn’t producing work.

Who uses it

Only our own team. The tool is internal to OBM. We don’t sell it, license it, resell it, or make it available to anyone outside the company, and it isn’t a product clients or the public log into.

Client data

Data pulled through the tool is used for one thing: managing the accounts it came from. We don’t share, sell, or hand client account data to third parties. Access is limited to the OBM team members working on those accounts.

Contact

Questions about this tool or our Google Ads API use? Email us at kieran@tryobm.com or call (610) 389-2244.